Haier Brand Seminar 2019, the premier event of the year for brand Haier, is being held to celebrate Haier's phenomenal success both on a global scale and here in Pakistan as the No.1 choice of home appliances for discerning consumers. This year's theme "Transformation, Upgrading, Winning" recognizes that the internet and its application has wrought revolutionary changes in all aspect of human life.

To meet the needs of the changing world Haier has implemented a new strategy to stay on top, and continue to lead the world by building a bright future for itself, its customers, its partners and its employees in the IoT (internet of things) era.

Haier's pioneering IoT era management, manufacturing and marketing philosophyhas completely transformed the company and the brand putting all stake holders in Haier's global family in a 'win win' position.

"TRANSFORMATION" in this year's theme stands for providing smart products and solutions for its consumers, while smart and instant access to Haier dealers, enabling them to keep up with statistics on inventory, stock checking, ordering and account information.-PR

Copyright Business Recorder, 2019